“Our business is not sexy, but crucial.”
“We need to do something cool to let the public know we care about their warmth, their energy, d’you know what I mean?”. That call came from Michiel Bal, Gasunie’s Head of Corporate Communication.
Groningen’s Gasunie asked us to create a concept to bring together the online and offline during two important events – the WinterWelVaart Groningen 2014 and the Eurosonic Noorderslag Festival 2015.
We came up with the concept of the Live Christmas Card, which let you wish your loved ones a Merry Christmas and a Happy 2015. Facebook and Instagram were the chosen platforms for this campaign.
For Eurosonic Noorderslag, we decided to use social media to make their Energy Stage a shared, immersive experience.
what we did
During WinterWelVaart, we went to the streets and had people send their loved ones a Live Christmas Card.
Eurosonic Noorderslag, a key exchange and networking platform for European music, hosted their so-called Energy Stage. Here, visitors could hop on electric bikes and ‘cycle for energy’, which gave people a new understanding of energy. We connected this experience to Facebook and Instagram.
Live Christmas Card
We kept the set-up simple and uploaded the 15-second videos of Christmas cards to Facebook and Instagram.
Not only did we gain large amounts of exposure
in the city of Groningen, we also appealed
to an international audience thanks to the
international appeal of WinterWelVaart 2014.
The fastest cyclers on the Energy Stage were
recorded and shared on Instagram and Twitter