briefing

Marvel contacted us for the launch of one of their most anticipated movies yet, Guardians of the Galaxy.

Our mission: create hype, maintain hype & nail the release of the movie in the Netherlands.

Marvel/Disney wanted us to create (social) buzz around the release of the movie and to maintain a vivid and interactive community.

There had to be a lot of online attention and social traffic going around Guardians of the Galaxy, so we had to utilise a wide variety of social channels and advertising tools.

what we did

Various Facebook, Google and Twitter ads were deployed to reach as many fans as possible.

Facebook ads

Using the supplied imagery we started
targeting the audience via Facebook ads.

Facebook results

Google ads

We took it to google as well, using the
right tools to hit the set target audience.

Twitter ads