briefing

“Our business is not sexy, but crucial.”

“We need to do something cool to let the public know we care about their warmth, their energy, d’you know what I mean?”. That call came from Michiel Bal, Gasunie’s Head of Corporate Communication.

For Gasunie in Groningen, we were asked to come up with a concept to bring off- and online together, during two important events: WinterWelVaart Groningen 2014 and Eurosonic Noorderslag Festival 2015.

We came up with the concept of the Live Christmas Card, wishing your loved ones a very merry Christmas and a banging 2015. Facebook and Instagram were the chosen platforms for this campaign.

what we did

During WinterWelVaart, we took it to the streets and have people sending their loved ones a Live Christmas Card.

Eurosonic Noorderslag, key exchange and networking platform for European music, hosted an Energy Stage. Where visitors could ‘cycle for energy’. We connected this experience with Facebook and Instagram.

WinterWelVaart

Live Christmas Card

We had a simple set-up and uploaded the 15-second video Christmas Cards to Facebook and Instagram.

Reach

Not only did we gain maximum exposure
in the city of Groningen, we also appealed
to an international audience due to the
international allure of WinterWelVaart 2014.

eurosonic noorderslag

Results #esns15

The fastest bikers on the Energy Stage
were recorded for Instagram and Twitter.

Reach